Great Web Design
The best web design is not always the most visually attractive. A compelling and user-centric responsive web design is what makes a successful website.
A well-designed website can help establish a connection, provide a good impression, and guide visitors to take action. Therefore, it should be easy to use and continuously updated to ensure consistency with your brand identity. The web design should go beyond aesthetics. You must consider both functionality and look.
Unfortunately, this is not always the case. Some assume that because they have a basic knowledge of WordPress or other similar systems, they can create their own professional website and expect great results. Do not let your poorly-designed website hinder your business from taking giant leaps.
The Do’s of Web Design
Whether you’re building a new website or looking to update your existing one, here are some essential things to do to maximize your website’s potential.
Ensure easy navigation.
Navigation is the focal element on a website that enables customers to find what they’re looking for without any confusion or struggle. This means that it is a way to lead your visitors to the essential parts of your website in order to generate sales. Without it, your visitors will be lost and unable to find your products, pricing or email signup page, etc.
Therefore, website navigation is a crucial factor to consider because if your visitors cannot find what they are looking for, they will leave your website, no matter how pretty it is. Since it is the key to retaining your visitors, you must keep it intuitive and straightforward. Put your web navigation in a place where visitors expect to find it. Remember that creativity is impressive, but not when it’s at the expense of user experience.
Create a mobile-friendly website.
The majority of your customers are currently using their mobile devices to look for products and services online. The use of mobile devices has also skyrocketed over the years. Therefore, if your website is not yet optimized for mobile use, you are losing many conversion opportunities.
Everyone has probably stumbled upon a website that is not designed for mobile use. Most of you will probably agree that the experience isn’t pleasant. You have to pinch your screen and zoom on every section of the website to read the content. Navigating the site is painful.
This is why creating a mobile-friendly website will increase your visitors and boost your retention rates. This will then result in higher conversion rates. The market is present on mobile platforms regardless of your business niche, so don’t throw away your potential customers by not having a mobile-optimized design.
Use quality content.
Users appreciate credibility and quality over quantity when it comes to content. If you manage to keep them engaged and informed with your content, then they are more likely to stay on your website than go to your competitors.
When they find your website useful and relatable based on the information it provides, they will keep coming back for more. If you’re lucky, they might even share it on their social media accounts. This will, in turn, lead to increased website traffic. To maximize the power of your credible content, the design elements should complement rather than overpower it.
The Don’ts of Web Design
While there are beneficial things to do to ensure a responsive web design, you must also avoid several practices to achieve a profit-oriented website.
Don’t break design conventions.
Most visitors already know what to expect when they visit your website based on their experiences with other websites they’ve seen. If they find your website to be different and unfamiliar, it will be hard for them to use it, and they will likely leave. This is why consistency is a powerful usability principle.
Of course, you can make your website look different. But if you want to make it easy for every user to navigate each page and easily find what they’re looking for, you should follow the standard website conventions. These include the logo placement, content hierarchy, main navigation, colors, link styling, buttons, and the use of a grid.
This doesn’t mean, though, that you have to settle for the same boring design as every other website out there. You can still be unique while adhering to the design conventions. What matters is that you don’t leave your visitors feeling frustrated and confused because of unfamiliar elements. Otherwise, they will abandon your website.
Don’t make your users wait.
Did you know that Google itself aims for a load time of less than half a second? Slow-loading times are an absolute put-off. Nothing diminishes the user’s interest and enthusiasm for a website than a page that takes a long time to load.
Every marketing agency knows that site speed plays an essential role in your website’s success. In fact, it is a crucial Google ranking factor for both mobile and desktop sites. It can affect the visibility of your website and conversation rates. If you don’t fix it, it could lead to poor website performance and low traffic levels.
Not integrating social media.
Having a strong online and social media presence is crucial for business success. No wonder social media has been regarded as a secret recipe for a successful web design. This is also why not integrating social media is one of the biggest mistakes you can make for your brand’s potential growth.
Social media integration means that you can quickly connect to your social media accounts or pages using a button link through your website. It is a form of social media marketing that can increase your brand exposure. Since social media marketing is cost-effective, embedding social content allows your brand to extend its reach to a broader network without additional costs.
Let's do it!
Web design is more than just art. It could mean the difference between having increased customer retention rates or more visitors abandoning your website for other business owners or even a marketing agency.