With so many people jumping on board the online business train, you must do everything you can to truly stand out. Each day, the digital space is getting more crowded as people do their best to be seen and heard. So, what can you do to ensure you don’t get lost in the crowd? You can ensure that your brand image and marketing message is sharp, striking, and simply outstanding. So, how do you do that?
By far, branding is one of the most important things you need to get right for your business. Your brand image is the first thing many people remember about you. Take Nike, for example. Whenever you see that brand image, you have no doubt in your mind that it’s Nike, do you? That’s because they have spent millions of dollars, ensuring that potential customers recognize them immediately.
This is a vital part of your marketing also. Ensuring your potential clients recognize you at first glance is essential because there is so much noise out there. So, what can you do to make sure your brand image gets seen more often?
You Must Be Consistent With Your Brand
Consistency firstly is the key. For years, it has been believed that a marketing message or brand had to display itself seven times before a prospect would buy. I think that it could be much higher these days. So, if you do not have consistency in your brand image, like the same fonts, the same colors, and the same logo, you could be unrecognizable. This is why it’s vitally important to ensure that your brand image and marketing message are the same each time.
Know Your Brand’s Purpose
Having a clear idea of what the purpose of your business is makes crafting your brand easier. It is not enough for you to say, “I want to help people.” You must dig much deeper than that. Ask yourself, why am I doing what I am doing? What result do I want to achieve? Asking these two questions can help you decide what the purpose is. Having your purpose sorted will help you craft a stronger marketing message.
Check Out Your Competitors
While I advocate for staying in your lane and not watching what your competition is doing, it can be useful in the beginning. Getting an idea of your competitors’ brand image and marketing message will help you craft yours. Naturally, you do not want to be the same as they are. However, seeing what they are doing can help you discover some ideas you may not have thought of.
Work Out Your Target Market
Ensuring you know your target market inside and out is vitally important. Many people do not go anywhere near deep enough with this. Many people flounder around, not having a clue on exactly who it is they want to target. It can be a total waste of time deciding on a brand image and marketing message if you do not know who you are marketing to.
Do You Have A Mission Statement?
I am sure many of you are answering no to this. A mission statement is vital because unless you have a clear outcome, you’ll never hit your mark. A mission statement is made once you have completed the steps above. You must know where you are going, so you don’t merely fumble along and fail to achieve.
Essential Qualities and Benefits of your Brand
What are the essential qualities and benefits of your brand? Do you know? Before deciding on this, you must understand what problem you are solving for your target market. You cannot clearly define what you’ll do to help people if you do not know the issues they need to solve. This is a part of marketing that many people do not nail.
Be Clear On Your Unique Brand Voice
We’ve spoken briefly about getting above the noise. It is vital if you want your business to survive. This is why you must have a unique brand voice. This will be reflected across the board. Your brand image, your marketing message, and your brand’s benefits all need to be seen and heard in your unique way so that you stand out.
Your Brand Personality Must Shine.
Customers are not looking for more of the same thing. They are looking for new, exciting, and creative differences in the brands they use. Also crucial to today’s customers is the experience. They want an experience tailored to their needs and backed my genuine interactions. It’s why it’s imperative in both your brand image and marketing message that you give them what they want.
Your Brand Story and Messaging
Your potential customers want to know who you are. So tell them. Create a story around your brand, how you started, why you started, and where you plan to go in the future. People love to read stories, and you can even make it so your brand image tells your story as well. Explore the options here. You could come up with something incredible.
What about a Tagline?
After you’ve done the work above, it should be pretty easy to develop an awesome tagline. A tagline is a short sentence telling your potential customers what you do. Remember, this goes hand in hand with your brand image and marketing message. Consistency is the key.
Your brand and brand image is so critical for your business to be recognized at first glance. Above, we’ve given you ten incredible ideas on how to start crafting both your brand image and your marketing message. Doing the work above will put you ahead of many people who are still just plodding along.
So why do this? If you want to truly be successful and get above your competitors’ noise, then this is what you must do. If you don’t, you can find yourself not “cutting the mustard” in business.