Top 3 Reasons Your Business Needs Content Marketing

Content-Makreting

Bill Gates’s famous quote, ‘’Content is king’’, has never been so true. Indeed, the use of content marketing has skyrocketed over the last few years, and the industry is expected to reach $412.88 billion by 2021.

The reason is simple; content marketing is one of the cheapest and most effective ways to increase traffic to your website and improve your bottom line. Indeed, according to Review 42, 72% of businesses say content marketing helps increase leads, proving three times more efficient than outbound marketing.

Are you wondering how content marketing can help drive your sales?

Read on as we highlight what content marketing is before deep-diving into the top five reasons you should consider content marketing as part of your overall marketing strategy.

What is Content Marketing?

Content marketing is a type of marketing focused on creating, publishing, and distributing tailored online content to a defined audience in order to generate interest in a business’ offer and ultimately drive profitable customer action.

The type of content often used by businesses includes:

  • Videos
  • Images
  • E-books
  • Blogs
  • Social media posts
  • Infographics
  • Quizzes
  • Podcasts
  • Email Newsletters
  • Webinars
  • Giveaways
  • And so much more!
content marketing strategy

Top Reasons Why Content Marketing So Important

Generate leads


According to a study led by Demand Public, content marketing can generate up to ‘’ three times as many leads as traditional marketing’’ while costing up to 62% less.

Indeed, high-quality marketing content, answering specific questions, providing unique insights, or solving particular problems, will help establish your business as an authority in the industry. By establishing yourself as an expert and sharing valuable insights willingly, you’ll also be building trust with highly-engaged readers or visitors, therefore efficiently working towards consistently increasing your sales and improving your bottom line in the long run.

Besides, by targeting your audience through tailored content, you will also attract more qualified visitors to your website who are more likely to purchase your products or services than an unqualified audience.

Last but not least, you can also use content such as e-books or webinars as lead magnets to get potential customers to provide you with their email address and use email marketing to ultimately convert these leads into sales.

Build Brand Awareness

 

High-quality content is one of the cheapest and most powerful tools to increase your brand awareness.

Indeed, by regularly sharing high-quality content, you’ll help build a narrative behind your brand, set it apart from the competition, and remind consumers about your business. The more unique and relevant to your audience your content is, the more likely it will become viral. Content marketing can, therefore, help turn your small or medium-sized business into a recognizable brand. As customers become more familiar with your branding and message, you’ll become front of mind when they’re looking to purchase a product or service in your industry. Some of the best ways to increase your brand awareness include:

  • Guest Blogging

  • Create unique and shareable content

  • Improve your SEO

  • Partner with other brands

  • Step up your social media game

  • Start a referral program:

Note that according to Review 42, 92% of consumers trust referrals coming from people they know, and potential customers visiting your site or store based on a trusted referral are four times more likely to purchase from you.

While building brand awareness can take time and appear tedious, it’s a great way to increase your reach and boost your sales long term.

Build Brand Awareness

 

High-quality content is one of the cheapest and most powerful tools to increase your brand awareness.

Indeed, by regularly sharing high-quality content, you’ll help build a narrative behind your brand, set it apart from the competition, and remind consumers about your business. The more unique and relevant to your audience your content is, the more likely it will become viral. Content marketing can, therefore, help turn your small or medium-sized business into a recognizable brand. As customers become more familiar with your branding and message, you’ll become front of mind when they’re looking to purchase a product or service in your industry. Some of the best ways to increase your brand awareness include:

  • Guest Blogging

  • Create unique and shareable content

  • Improve your SEO

  • Partner with other brands

  • Step up your social media game

  • Start a referral program:

Note that according to Review 42, 92% of consumers trust referrals coming from people they know, and potential customers visiting your site or store based on a trusted referral are four times more likely to purchase from you.

While building brand awareness can take time and appear tedious, it’s a great way to increase your reach and boost your sales long term.

content is king

Improve Your Search Engine Rankings

Improving your site’s rankings is an important benefit of content marketing as a higher ranking on search engines will result in more traffic on your website and increase your sales.

In order to improve your search engine rankings, you need to produce quality content and use keywords relevant to users’ specific searches. While your website copy is important and should be SEO-optimized, producing high-quality written content such as articles, e-books, or guides relevant to your niche, can help significantly improve your site’s ranking by:

  • Keeping people on your website for longer: As you deliver relevant content, users will spend more time on your site, signaling Google your website is useful and prompting the popular search engine to improve your rankings. The higher you rank on google and on search engines in general, the more traffic your website will attract.
  • More content means more keywords: The more content you produce, the more opportunities for you to use keywords and appear in organic search results.

You probably get it by now; content marketing is one of the most efficient ways to increase your sales and boost your online presence. With 70% of marketers actively investing money in content marketing, now is the time to take action and set your business up for success.

Have you been using content marketing to generate leads and sales? Don’t hesitate to share your experience in the comment section below, as we’d love to hear about it!

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